Research shows that color sells and prime and process labels are the attention getters of the label world. In many cases these are the actual product labels themselves with that said, Prime labels are not always process labels and process labels are not always Prime labels. Depending on your customers needs he may only require a 3 spot color label with a high gloss finish, or he may want a 4-color process shipping label. These types of labels are very subjective to your customers' wants and needs.

For the longer runs we print on a flexo press up to 8 colors, in line screen values of 133lpi or 150lpi depending on the look that is being achieved. For the short to medium length runs we can incorporate our Indigo digital web fed press. Prime and process labels are usually printed on a coated material like semi gloss or gloss and many times a gloss varnish is put on top to give the label added "pop".

Prime and process labels are used in many ways some of which are:

• Product/packaging labels
• Private labeling
• Event tags
• Shipping labels
• Instant coupons